BEHIND THE BRAND
Designed by Samé Boustanji
SB The Studio was born from a love for jewelry. While studying Interior Architecture at university, I often walked past the jewelry design studios in the same building. From the moment I first saw them, I felt drawn to it. I began creating jewelry at home, collecting tools here and there. I felt a big connection to creating jewelry and deep down I knew it was something I wanted to pursue.
After graduating, I began traveling, and a nomadic lifestyle became my way of life. Yet, jewelry design kept calling me, and I started wondering how I could merge the two. That’s when the first idea’s sparked for SB The Studio. I taught myself 3D modeling and technical sketching, allowing me to design while moving around the world. While wandering from place to place, I also sought the right artisans to bring these designs to life.